ENTJs are natural born leaders. They live in a world of possibilities where they see all sorts challenges to be surmounted, and they want to be the ones responsible for surmounting them. They have a drive for leadership, which is well-served by their quickness to grasp complexities, their ability to absorb a large amount of impersonal information, and their quick and decisive judgments. They are "take charge" people.

ENTJs are very career-focused, and fit into the corporate world quite naturally. They are constantly scanning their environment for potential problems which they can turn into solutions. They generally see things from a long-range perspective, and are usually successful at identifying plans to turn problems around - especially problems of a corporate nature. ENTJs are usually successful in the business world, because they are so driven to leadership. They're tireless in their efforts on the job, and driven to visualize where an organization is headed. For these reasons, they are natural corporate leaders.
 

 

The ENTJ is a natural “fieldmarshal,” that is, he’s itching to get his hands on several “armies” so that he can marshal his forces and conduct the “war” as it should be conducted. If our ENTJ is in charge of any kind of enterprise, however small, his temperament dictates that he run it as he would his armies – with an eye to long-term strategies and their derivative tactics, logistics, and consequences. 

 
 

If one word were used to capture ENTJ’s style, it would be commandant. The basic driving force and

need of ENTJ’s is to lead, and from an early age they can be observed taking over groups. This type is

found in approximately 5 percent of the total population. ENTJ’s have a strong urge to give structure

wherever they are – to harness people to distinct goals. Their empirical, objective, and extraverted

thinking maybe highly developed; if this is the case, they use classification, generalization,

summarization, adduction of evidence, and demonstration with ease. They resemble ESTJ’s in their

tendency to establish plans for a task, enterprise, or organization, but ENTJ’s search more for policy and

goals than for regulations and procedures. An ENTJ’s introverted thinking (analysis and conservation)

may be less well developed than the extraverted thinking processes, and the ENTJ leader may turn to an

ENTP or INTP to provide his kind of input. ENTJ’s are similar to INTJ’s except that the former places

greater trust in empirical thought than in intuition; it is the ENTJ’s own intuitive sense of coherence,

however, that augments and supports their empirical thinking.

 
 
 

Inefficiency is especially rejected by the ENTJ’s,

and repetition of error causes them to become impatient. For the ENTJ, there must always be a reason

for doing anything, and people’s feelings usually are not sufficient reason. When in charge of an

organization, ENTJ’s more than any other type desire (and generally have the ability) to visualize where

the organization is going and seem able to communicate that vision to others. They are the natural

organization builders, and they cannot not lead. They find themselves in command and sometimes are

mystified as to how this happened. As administrators, ENTJ’s organize their units into a smooth

functioning system, planning in advance, keeping both short-term and long-range objectives well in

mind. They seek and can see efficiency and effectiveness in personnel. They prefer decisions to be based

on impersonal data, want to work from well thought-out plans, and like to use engineered operations –

and they prefer that others follow suit.

 

 
   

mission

to combine the leading scientific and acedemic strategic marketing principles with the most street-smart and frontier-driving* best practices to create real-world marketing solutions for small businesses and start-ups in los angeles

   * porter reference 
   

areas of expertise

strategic marketing management, integrated marketing communication, direct marketing

    
   

 unique skills

MBA case-based approach, critical thinking, systems thinking,

   
         
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the field marshall





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vision
values
benefits
unique skills
areas of expertise
significant accomplishments